Recently I received an e-mail from a site visitor, inquiring whether or not Proactol™ works, and whether it is, as proclaimed on the marketing web site, "clinically proven." Seems he'd received a few unsolicited bulk e-mails (i.e. "spam") promoting the product, and was interested in purchasing it.

Thermocerin claims to be the "world's most powerful fat burner now available without prescription." Big deal. Just about every fat burner makes this claim. Heck, if I had a dollar for every time I either heard or read this, I'd be retired by now.

Touted as the "European Weight Loss Breakthrough" Akavar 20 / 50 allows users to "eat all you want and still lose weight." And, according to their web site, they "couldn't say it in print if that wasn't true." Hmm... great. I haven't even got to reading the product details yet, and already they are lying to me.

If you haven't heard of him, Tom Venuto is a well known "weight loss guru" -- and a darn good one at that. He's the author of "Burn The Fat, Feed The Muscle" which just happens to be one of my favorite diets of all time.

Many of the fat burners and weight loss products you find online offer a 5 or 7-day free trial to attract potential customers. On the surface, this seems like a great deal. After all, you get to try the product free. At the same time, the retailer seems to be demonstrating confidence in the quality and effectiveness of his or her product. That's how it seems anyway. The reality is dramatically different...